The customer conversation has always been important for building trust, value and selling. But one of the effects of the pandemic is that there have been many more virtual customer meetings.
Conducting virtual meetings is generally more difficult (and/or more unusual) than doing it live. You don't see your counterpart's entire body language, more people show up at the meeting than you expected and you miss the important introductory talk at the coffee machine, etc.
To improve your customer conversations, it is beneficial if you have a methodology to lean on. If you don't have one, get one for you and your team. 👊
A methodology for the customer conversation creates many advantages. We can prepare better, we can analyze the meeting afterwards and we can talk internally about the meeting - as we speak the same "methodological language".
- Having knowledge of how to conduct a customer meeting is good.
- Having the skill of how to carry out the customer meeting is even better.
- The best thing is to be able to reflect together in a group about a customer meeting.
👉 We learn from conducting customer meetings - but we learn even more when we reflect on what we did as a group.
I do a lot of training in conducting successful client meetings.
But what creates the most stickiness in learning is when, in virtual, short, micro-learning sessions, we apply the methodology in real life to real meetings.
My meetings with salespeople, sales managers or management teams in these short sessions - here the virtual meeting arena is unbeatable.
Good luck with your virtual meetings and group reflections.
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