During 2021/2022, many have negotiated much more than usual. Do you recognize yourself?

A lack of components has resulted in many industries moving from being a buyer's market to becoming a seller's market.

This has put pressure on both buyers and sellers - but in different ways.

The buyer needs to defend its existing prices and volumes.

Meanwhile, sellers need to argue for increased prices and reduced deliveries.

We see in our research in negotiation that you can get better at negotiating, regardless of whether you are a seller or a buyer.

Here are some common areas that many people need to practice:

-- prepare for a negotiation

-- plan your "game plan" during the negotiation itself

--understand and know how to act in the four negotiation phases

--how do I prepare and use power before and during the negotiation

--As well as knowing which register of verbal behaviors I can use to carry out more effective negotiations.

If you want to bring about a change in the way you negotiate, you need to change your way of working - the way to get there is training.

Good luck with your negotiations in 2022.