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Writer's pictureErik Thorén

Create time for reflection : After Action Review (AAR)

Feeling progress in one's development is one of the strongest driving forces for keeping motivation up, especially in sales. Whether you're a beginner or a seasoned salesperson, it's important to reflect on your progress and celebrate the small wins.



But just as important as striving forward is planning time for reflection. It's easy to get caught up in the hectic pace of everyday life and forget to look back at what you've accomplished. By regularly reflecting on your progress, you can identify what is working well, where you have made the most progress, and what you need to work on.


A powerful way to reflect is to use a method like the After Action Review (AAR). This model, often used by successful teams, helps systematically analyze performance. AAR means that after a sales activity you ask a few simple but effective questions:


1. What was the goal? Start by clarifying what you wanted to achieve.


2. What happened? Describe what actually happened during the activity. Be honest and detailed.


3. Why did it happen? Analyze the reasons why you reached (or did not reach) your goal.


4. What can we learn? Identify concrete lessons to take with you moving forward.


By using AAR, you can break down your successes and challenges in a structured way, and thus create a clear plan for improvement. This makes it easier to not only see your progress, but also understand how you can take the next step in your development.


Sales is a journey where every step counts. Take the time to not only strive forward, but also to stop, reflect and learn from the experiences. Your progress is worth celebrating – and with AAR, reflection becomes even more valuable! 💪🚀


Have you tried the After Action Review or do you have other ways to reflect on your progress? Please share your experiences! 👇 hashtag#sell hashtag#motivation hashtag#personaldevelopment hashtag#sales hashtag#reflection hashtag#AfterActionReview

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